In October 2023, a momentous acquisition occurred. Industry leader Mitel purchased Unify and became the second-largest UC provider in the world, and we're beginning to see how that one purchase positively impacts our industry.
Negotiations with Atos, Unify's parent company, began in January 2023 and continued for nearly ten months. Once the Mitel Unify acquisition was finalized in October, Mitel gained 75 million users in 100 different countries, plus 5,500 strategic partnerships with service providers and resellers who worked with Unify.
How This Affects NTS Direct and Our Partners
With the Mitel Unify acquisition in full effect, here are a few things you can expect to see at NTS Direct:
1) Expanded Reach & Service Portfolio
The Mitel Unify acquisition has opened many opportunities for Mitel and Unify partners. Now, they can reach more customers and offer more comprehensive products!
Let's break it down. Before its acquisition, Unify was well-known for having a wealth of communication solutions – from voice platforms and collaboration tools to contact center products and endpoints. Plus, they had established all kinds of specialized integrations, making them an asset to all types of verticals (healthcare, public works, financial institutions, etc.).
Thanks to the Mitel Unify acquisition, Mitel's offerings will become even more powerful.
What This Mean for NTS Direct: As a trusted partner, we will be able to offer these powerhouse products to our customers, enabling you to reach more customers in more specialized industries.
2) Stronger Distribution Capabilities
Mitel and Unify's teams are hard at work combining their sales strategies, product plans, and organizational structures so they can provide their customers and partners with the best set of offerings and programs possible. Mitel should announce its updated portfolio (and partner programs) this year. Having these processes clarified will be a big help to current partners who may be concerned about how to sell these new offerings effectively.
What Does This Mean for NTS Direct? As a longstanding distribution partner of both Mitel and Unify, we expect to play a big role in their go-to-market strategy. When Mitel announces its vision for these new products and programs, we'll align our distribution strategy accordingly. We'll be as quick and efficient as possible to continue to meet your needs with excellence!
3) A Smooth Transition All-Around
Three of Mitel's biggest goals for the acquisition are:
- To make the switch as simple as possible for Unify's partners and resellers
-
To keep current Mitel partners in the loop about updates and changes
-
To build a partner and alliance program that delivers the most value to everyone
During this process, the partners can continue using their current systems without disruption and can expect to be updated and supported by their provider's respective teams.
What This Mean for NTS Direct: Our customers and clients will receive regular updates from Mitel and continued support from their team at NTS Direct. As soon as we know something, you'll know something.
NTS Direct: Your Trusted Source for Updates on the Mitel Unify Acquisition
At NTS Direct, we've prided ourselves on being one of the most consultative distributors on the market. So, as the integration unfolds, we will continue to answer your questions – and support your products – with the same expertise and enthusiasm you've come to expect. Feel free to drop us a line on our website or give us a call! One of our techs will be there to answer.